Our biggest-ever edit. We’ve refined the range so every pair earns its place. These ones are staying — and if you want something new, 100 Club drops land midweek and Super Sock Saturday brings four fresh pairs every other Saturday.
We cut a lot of designs. That wasn’t a Black Friday clear-out — it’s how HEXXEE looks from here on. Fewer pairs on the site, each one we’d still stand behind.
What we cut
A big trim across prints and colours that weren’t earning their place. Those designs are no longer in the main shop, collections, or search.
What stays
Everything in the current range stays. That includes our plains and basics — the everyday pairs that always sell.
Collabs & custom socks
Collaborations stay. Custom socks stay in the menu on every store, same as always — range work doesn’t touch them.
Gym walls
Partner gym sock walls were never part of this edit. Nothing on those walls has been changed.
This edit is permanent
After Black Friday, this tighter range is the HEXXEE range. We’re not planning to put the cut designs back into the main shop.
Still new every week
A smaller range only works if there’s always something fresh for regulars:
- 100 Club — new drops midweek (Wednesdays)
- Super Sock Saturday — four brand-new pairs every other Saturday
That’s how we keep the site moving without flooding it with designs that don’t earn a spot.
Shop the range
Ready to browse what’s in?